jueves, 2 de junio de 2011

THE FUTURE OF RETAIL

Retail in the future is about taking steps and change.
 If retailers what to survive they will have to adapt and make some changes like
 1. The fact that the new generations of consumers are really tech savy
 
2. The consumer is not into mass products,they have and individual taste, store`s  will have to to change
 . 
3.With the competition from online retail stores will have to become more and more appealing,becoming destination stores,a place that you want to visit like LNN-CC or Dover street market. As it becomes easier to compare prices, stores will be forced to create better physical experiences with more knowledgeable sales staff and proprietary items hard to find anywhere else.

4.Store will have to be part of social media like twitter and facebook,they need to be close to their consumer.
Fast and quality service and the ability to attune to individual tastes will be vital. Retailers must completely alter their business models.
This is for fisical stores, but right now one of the most growing retails is online and in order to survive they will have to step up with new ways of reaching their consumer like
In-store pick up. The consumer should be able to pick up what you buy online at your nearest store or stores like sears are now delivering even to your car
Mobile Apps.  Smartphones are becoming a part of everyones life so online stores will develop more and more apps for cellphones and Ipads.
                  Video. Look for more user-generated video on retail sites. Retailers are letting customers upload video clips modeling new clothes or using a new purchase.
                  Social networking. You wont be able to survive if you are not part of it in some way.
                  Daily deals and flash sales. This may seem like a very crowded playing field, but sites like Ruelala and OneKingsLane are reproducing at a furious pace. And based on how quickly many items sell out, often within minutes of email notifications going out, more will jump on this popular trend.
                  And one of the trend that will be seeing is that online stores are not just that,the are blogs,magazines,trend forcasters,street style etc.. all just a click away.

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